The new Suns ownership group hired former Chicago
Bulls executive Jerry Colangelo to be general manager (he was 28 years
of age when he took the position). Colangelo in turn hired Johnny "Red"
Kerr (as of this writing a broadcaster with the Bulls) to be the first
head coach of the Suns. Kerr was forced to resign midway through the
1969-70 season, and Colangelo himself coached a few games. Cotton
Fitzsimmons replaced Colangelo as Suns coach for the 1970-71 season. He
took the team to their first winning season, with a final record of
48-34. Fitzsimmons would return to the head coaching job in the late
1980s; he would go on to be greatly loved by Suns fans, wildly popular
(and successful) as a coach, broadcaster and executive with the Suns
organization. In the 1970s the Suns experienced mild success, combining
the talents of such players as Dick Van Arsdale (The Original Sun), his
twin brother Tom Van Arsdale, Hall of Famer Connie Hawkins, Len "Truck"
Robinson, Alvan Adams, and center Neal Walk. In 1976, the year the movie
Rocky was released, the Suns proved to be a real-life basketball version
of Rocky. They finished the season with 42 wins and 40 losses, but
shockingly they beat the defending NBA champion Golden State Warriors in
the playoffs and went on to play the Boston Celtics in the NBA Finals,
giving the Celtics a tough battle before falling in 6 games. Game 5 was
a triple-overtime classic that is considered by many to be the greatest
game in NBA history.
The Suns franchise was one of the factors that helped the greater
Phoenix area attain a level of "big-city" status it was seeking in the
1960s and 1970s. The success of the Suns brought national and worldwide
attention to the "Valley of the Sun" and the state of Arizona, paving
the way in large part for the relocation of the Cardinals football
franchise in the late 1980s and the establishment of the Arizona
Diamondbacks major league baseball franchise in the 1990s. While these
teams draw their share of fans, the Suns have a special place in the
sporting lore of Arizona as they were the first professional sports
franchise in the state. Rocker Alice Cooper, a Phoenix resident, is a
devoted fan. Today, the Suns make for an entertaining team to basketball
fans in Arizona and throughout the NBA, with their trademark
offensive-minded "run and gun" style of play, which stresses speed,
full-court transition and high-percentage shooting (but also an emphasis
on the three-point shot), sometimes (in the mind of critics) to the
detriment of team defense.