The Flames were the result
of the NHL's first preemptive strike against the upstart World Hockey
Association. In December 1971, the NHL hastily granted a team to Long
Island - the New York Islanders - in order to keep the WHA's New York
Raiders out of the brand new Nassau Coliseum. Needing another team to
balance the schedule, the NHL awarded a team to the same group that
owned the NBA's Atlanta Hawks, headed by prominent local real estate
developer Tom Cousins. Cousins named the team the "Flames" after the
fire resulting from the March to the Sea. Some observers thought it was
ludicrous to put an NHL team in Atlanta. However, the Flames were very
successful early on, at least by the standards of expansion teams. The
Flames had a good core of stars who helped them make the playoffs in six
of eight seasons in Atlanta, a mark bettered only by the Quebec
Nordiques, Edmonton Oilers, and New York Rangers. In marked contrast,
their expansion brethren, the Islanders, compiled two of the worst
seasons in NHL history during their first two years in the league.
During the Flames' run to the Stanley Cup finals of 2004, the city of
Calgary essentially became the host of a "non-stop party". The 17th Ave
SW entertainment district, which runs West from the Saddledome, flooded
with as many as 100,000 red-clad fans after games. Similar celebrations
had occurred during Flames celebrations during the successful 1980s and
primarily took place along 11th Ave SW, then known as "Electric Avenue".
During these celebrations, 11th Ave became known as "The Red Mile" and
the "Red Mile" moniker was transposed to 17th Ave in 2004. The "Red
Mile" also gained notoriety quickly in 2004 as women would frequently
bare their breasts for the crowd atop shoulders or cars. The Red Mile
party became world-famous and received worldwide coverage in newspapers.
The Red Mile was notable in that incidents were minimal, the crowds were
positive, and only one arrest was made after a police officer was
injured by a celebrant. In April 2006, the Calgary Police Service
announced that the Red Mile gatherings of 2004 would not be encouraged
in 2006, and that measures would be taken to discourage it, including
traffic diversions, a zero-tolerance policy on noise and rowdy behavior,
and the presence of plainclothes officers among the crowd to ticket
offenders. After meeting with the Chief of Police, Mayor Dave
Bronconnier convinced the Calgary Police Service to relax their ban on
the "Red Mile" and encouraged people to make their way to 17th Ave. The
police retained their zero tolerance policy on public nudity and
drunkenness. Many, including Mayor Bronconnier, have responded to the
police crackdown as "excessive" and "unnecessary", though the crowds
only made appearances in large numbers after Flames wins in the opening
series. The relative quietness after the first round was in large part
due to the fact that the Flames were eliminated in the first round, at
which point, the avenue became known as the "Dead Mile". Concerns were
expressed after a Flames win on Saturday, 29 April prompted a rowdy
gathering of fans and other celebrants, and fireworks were set off
illegally.