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Bow Wow Bio
Every now and then a kid rapper
breaks through and enjoys some short-term novelty success before getting
swept away by the next big thing, and during the early 2000's, Lil Bow
Wow
was one of those kid rappers, though he did his best not to get swept
away, changing his name to Bow Wow and swapping his originally poppy
style for a more mature one.
Born in Reynoldsburg (Columbus), OH, the formerly lil' Bow Wow began
rapping at a very young age and had developed his style quite
impressively by the time he hooked up with Jermaine Dupri of So So Def,
a successful Atlanta-based record label. Dupri had experienced much
success throughout the '90s with kid rappers such as Kris Kross and Da
Brat, and he saw similar potential in Bow Wow, enough to bring him
aboard the So So Def hit parade. Along with his right-hand man Brian
Michael Cox, Dupri wrote and produced the bulk of the preteen's debut
album, Beware of Dog (2000). The album spawned a runaway breakthrough
single (and summer anthem), "Bounce with Me," along with a couple
heavily rotated follow-up singles, "Bow Wow (That's My Name)" (featuring
Snoop Dogg) and "Ghetto Girls."
All this success put Bow Wow's career into overdrive: he went back into
the studio with Dupri and recorded a consciously poppy follow-up, Doggy
Bag (2002), that was intended to consolidate the youngster's success,
and he also went to Hollywood to star in Like Mike (2002), a kid-movie
vehicle about basketball that turned out pretty well. Along the way, Bow
Wow enjoyed another really big hit, "Take Ya Home" (produced by the
Neptunes, right around the time that duo was unstoppable, churning out
one hot hit after another), and changed his name from Lil Bow Wow to
just Bow Wow. Among other changes that took place around this time, Bow
Wow left So So Def and signed with Columbia, leaving his musical
parents, Michael Cox and Dupri, behind as well.
His first recording for Columbia, Unleashed (2003), showcased a more
mature sound, one that straddled the mainstream and the streets
simultaneously, but didn't do so well commercially, which didn't bode
well at all for the pint-size rapper, especially considering the
all-too-common fate that often befalls here-today, gone-tomorrow kid
rappers. Appearances in the films Johnson Family Vacation (2004) and
Roll Bounce (2005) kept Bow Wow out of the studio for a couple years.
When he returned, he reunited with Dupri and released the Top Ten hit
Wanted in July of 2005. The album included a pair of Top Five singles,
"Let Me Hold You" and "Like You," that helped re-establish Bow Wow as a
major hitmaker. For a while, he was romantically linked with Ciara,
another young urban music star.
Bow Wow Tickets
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Bow Wow Tickets

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